On-Site SEO Methods and Basics
On- Site SEO is how you make sure that your website, titles, content, tags and structure are optimized for your keywords. Below are methods to make sure you use On-site SEO effectively.
Using the correct keywords is one of the most important and effective method for On-site SEO. If you are a marketer, you can waste a lot of your time and money using ineffective keywords that people are not actually using. If you are having this problem, you can use the AdWords Keyword Planner tool to show you data such as monthly search volume for a keywords so you can choose the best ones that fit your target.
Title tags are important in helping search engines understand what your page is about. They appear in search engine results, social media networks and web browsers. Having a clear, clickable title tags will improve your SEO and usability.
The next step is to create content for your On-Site SEO. When creating your content, it is important to use your keywords throughout your page on the website. Include your keywords in your content, tags, URLs and descriptions. Also have your content be in demand and linkable so search engines can increase traffic.
Monitor and Advertise
Continue to periodically revisit and monitor your keyword strategy to stay connected to your target audience. Create more content to improve your On-Site SEO. You can also create an ad around a specific keyword that will show up on search engines to increase traffic.
Now that you learned the basics of On-Site SEO, click here to learn about Off-Site SEO
For a detailed On-Site SEO checklist, check out this page by Altitude Marketing.