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What is Programmatic Media Optimization Techniques?

Programmatic media optimization techniques is a form of marketing to target a specific audience that you want to reach.  Software algorithms are used to target certain demographics that fits their brand or product. For example, you are a college student who is visiting a website and on the side of the screen, you see an ad for a textbook website offering great deals on books. This ad is not broad but rather is a specific ad targeted for college students. Programmatic marketing makes the job of a marketer easier, by automating the buying, inventory and placement with a bidding system and specifically target the audience they want to reach.