Off-Site SEO: Improve your rankings

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Off-Site SEO Basics

Off-Site SEO are methods used outside of your own website to increase your rankings in search engines. In addition to using On-Site SEO tactics to improve your website within a search engine, you can also use off-page techniques to improve ranking and credibility for your website.

“How can Off-Site SEO help me?”

According to¬†, “data from our Search Engine Ranking Factors study show that off-site SEO related factors carry more than 50% of ranking factor weight”. This shows that a lot of traffic is coming through off website sources, so it is important to use Off-Site SEO tactics to improve your ranking.


When you link one website to another, that is called a “backlink”. If you want to improve your SEO rankings, then using backlinks is vital. For example, if you are have a mountain bike website, having mountain bike bloggers and other companies mention and link your website will improve your credibility and brand. Social media is also a great forum to have backlinks by having social media mentions that will improve your website reputation. Having natural backlinks will yield stronger reliability and having a reliable website will increase your ranking.

Other Off-Site SEO

Backlinks is a great tactic of Off-Site SEO but other techniques include:

  • Social media advertising/marketing
  • Blogging
  • Linked brand mentions

Now that you learned the basics of Off-Site SEO, check out my page about On-Site SEO

Also check out this link for more information about Off-Site SEO


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