Off-Site SEO Basics
Off-Site SEO are methods used outside of your own website to increase your rankings in search engines. In addition to using On-Site SEO tactics to improve your website within a search engine, you can also use off-page techniques to improve ranking and credibility for your website.
“How can Off-Site SEO help me?”
According to moz.com, “data from our Search Engine Ranking Factors study show that off-site SEO related factors carry more than 50% of ranking factor weight”. This shows that a lot of traffic is coming through off website sources, so it is important to use Off-Site SEO tactics to improve your ranking.
When you link one website to another, that is called a “backlink”. If you want to improve your SEO rankings, then using backlinks is vital. For example, if you are have a mountain bike website, having mountain bike bloggers and other companies mention and link your website will improve your credibility and brand. Social media is also a great forum to have backlinks by having social media mentions that will improve your website reputation. Having natural backlinks will yield stronger reliability and having a reliable website will increase your ranking.
Other Off-Site SEO
Backlinks is a great tactic of Off-Site SEO but other techniques include:
- Social media advertising/marketing
- Linked brand mentions
Now that you learned the basics of Off-Site SEO, check out my page about On-Site SEO
Also check out this link for more information about Off-Site SEO