Digital Marketing Degree Programs in Michigan

Below is a list of different digital marketing degree programs that are offered in different Michigan colleges.



Image result for university of michigan dearborn

The University of Michigan Dearborn offers a Bachelors of Business Administration (BBA) in Digital Marketing. The requirements for the major is 21 credits. UMD is one of the first schools in the nation that offers a degree in digital marketing. Students that take this program at UMD will learn a wide variety of skills in marketing that will put them in a notch above the rest when entering the workforce.

Relevant Courses include:

  • Digital Consumer Search and Marketing
  • Digital Analytics and Content
  • Market Research

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Image result for western michigan university

Western Michigan University offers students who are taking courses in information systems and marketing to earn a B.B.A with a major in electronic business marketing. With this combination of marketing and information systems, students will have a unique skill set that they can offer to the workforce.




Relevant courses include

  • Advanced Internet Marketing
  • International Marketing
  • Consumer Behavior
  • Special Topics in Marketing

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Image result for michigan state university

Michigan State University does not offer a degree in digital marketing although they do offer students a chance to earn a B.B.A with a marketing major. MSU also has digital marketing class that students can take to learn the digital marketing skills that employers are looking for.



Relevant courses include:

  • Market Research
  • Marketing Technology and Analytics
  • New Product Design and Development

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