Digital Marketing Degree Programs in Michigan

Below is a list of different digital marketing degree programs that are offered in different Michigan colleges.

UNIVERSITY OF MICHIGAN DEARBORN

 

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The University of Michigan Dearborn offers a Bachelors of Business Administration (BBA) in Digital Marketing. The requirements for the major is 21 credits. UMD is one of the first schools in the nation that offers a degree in digital marketing. Students that take this program at UMD will learn a wide variety of skills in marketing that will put them in a notch above the rest when entering the workforce.

Relevant Courses include:

  • Digital Consumer Search and Marketing
  • Digital Analytics and Content
  • Market Research

For more information, visit umdearborn.edu

WESTERN MICHIGAN UNIVERSITY

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Western Michigan University offers students who are taking courses in information systems and marketing to earn a B.B.A with a major in electronic business marketing. With this combination of marketing and information systems, students will have a unique skill set that they can offer to the workforce.

 

 

 

Relevant courses include

  • Advanced Internet Marketing
  • International Marketing
  • Consumer Behavior
  • Special Topics in Marketing

For more information, visit: wmich.edu

 

MICHIGAN STATE UNIVERSITY

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Michigan State University does not offer a degree in digital marketing although they do offer students a chance to earn a B.B.A with a marketing major. MSU also has digital marketing class that students can take to learn the digital marketing skills that employers are looking for.

 

 

Relevant courses include:

  • Market Research
  • Marketing Technology and Analytics
  • New Product Design and Development

For more information, visit: msu.edu